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How Legal Vanity Numbers Help Lawyer Advertising
How Legal Vanity Numbers Help Lawyer Advertising
Legal vanity numbers are important to any lawyer advertising campaign. In today’s ultra-competitive legal environment, client acquisition is a major challenge. There are a surplus of law firms in each market and they are all competing to acquire a finite number of quality cases. Having a strong lawyer advertising campaign has become an increasing priority for law firms, and they are all looking for the most effective way to stand out.
One proven method for increasing brand awareness, and get more cases than your competition, is to use legal vanity numbers. Utilizing legal […]
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Why Video Is Important For Internet Marketing For Lawyers
Why Video Is Important For Internet Marketing For Lawyers
As Internet marketing for lawyers goes, there are generally too many words and too few exploitations of multimedia. These days, people are less and less likely to read the full text of a website when there are more interesting forms of communicating elsewhere. With this in mind, law firms must take advantage of video in order to promote themselves. Below are just a few reasons that an investment of time and money in a professional video or two is well worth the expense and inclusion into any Internet marketing for lawyers.
1. Video places your […]
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Top 7 Things To Know About Internet Marketing For Lawyers
Top 7 Things To Know About Internet Marketing For Lawyers
Internet marketing for lawyers can seem overwhelming because of the competition and the standards to which the legal profession is held. Keeping the following 7 tips in mind will help to direct your efforts for the best outcome.
1. Localize
Although the Internet gives everyone the power to reach out around the globe, the core of your new business most likely will still come from your local area. Use your Internet marketing for lawyers strategy to solidify your law firm brand locally by optimizing keywords with local tags and modifiers and building links with local government agencies.
2. Specialize
Any good Internet marketing for […]
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Law Firm SEO: How Internet Marketing Is Challenging Traditional Advertising
Law Firm SEO: How Internet Marketing Is Challenging Traditional Advertising
As participants in one of the most competitive industries in the nation, lawyers must be much more creative in their use of search engine optimization. Normal SEO tactics will not work as most of the relevant search terms have been saturated with advertisements. But because most lawyers specialize, the search terms that are relevant to them are limited in scope.
Great law firm SEO often consists of techniques that are less known yet equally efficient, such as the following:
1. Becoming A Known Expert Online.
Through tools of connection such as law message boards and forums, many lawyers are creating a reputation […]
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PPC Marketing: How To Keep Cost Down And Increase Law Firm Leads
PPC Marketing: How To Keep Cost Down And Increase Law Firm Leads
Because of the consistently transient nature of the business, pay per click campaigns are one of the most effective types of online marketing campaigns for the legal profession. However, PPC marketing for law firms can get quite expensive very quickly. How can a business continue to maximize the efficiency of a particular marketing structure to gain law firm leads while keeping costs down?
1. Plan ahead with proper keyword research.
In order to create the most effective PPC marketing for law firms, a prerequisite is to identify the correct keywords for the advertisements. This can be done with a […]
