Search Engine Optimization

In today’s increasingly competitive online marketplace, having your law firm’s website appear on the 1st page of search results for search terms that are relevant to your specific practice areas is critical to the continued success of your law firm. It doesn’t do you any good to have a website that nobody can find. Lawyers can no longer rely primarily on referrals as their sole source for generating new business. Prospective clients are spending more time online in search of professional services and the data shows consumers are becoming ever more trusting of the information they find on the Internet if that information is relevant to their search, of high quality and is found on the 1st page of search engine results like Google.

3 out of 4 consumers seeking an attorney in 2012 used online resources at some point in the process

Lawcompany’s attorney SEO experts effectively achieve 1st page search engine results first and foremost by using ethical tactics commonly referred to as, “White Hat” attorney SEO techniques. Where other companies “guarantee immediate 1st page results” at seemingly unbeatable rates, it’s because they merely temporarily improve your rankings by using deceptive practices, often unbeknownst to their clients. These deceptive tricks will lead to the penalization of your law firm’s website and make it almost impossible for you to ever appear in the top results again. Our law firm SEO process begins with an in depth evaluation of your goals for new case generation, followed by extensive keyword research to ensure your website will be optimized for the most relevant keywords that your potential clients are entering into Google when trying to find a lawyer in your geographic area that handles the types of cases you specialize in. Anyone can get your law firm’s website ranked highly for search terms that no one is typing into Google. The real difference with Lawcompany is how our attorney SEO team works to make sure your name pops up on the 1st page of search results for keyword phrases your clients are actually using when they’re looking for a lawyer.

Not to get too nerdy on you, but search engine optimization is a technique that helps search engines “organically” find and rank your law firm’s site higher than the millions of other sites in response to a search query, thus increasing the number of visitors to your website. Simply put, the higher the ranking on the search results page, the more visitors your website will receive. When a prospective client enters a search, search engines like Google processes it by comparing that search with the indexed pages in the search engine’s database and calculates the relevancy of each of the pages in its index. There are a lot of different algorithms to calculate relevancy depending on the search engine, whether it’s Google, Yahoo! or Bing, and each algorithm carries different relative weight for factors like keyword density, links, or meta-tags. To make things even more complicated, all of the major search engines routinely change their algorithms, so if you hope to stay at the top of the results, you must adapt your law firm SEO strategy to the latest changes.

As we mentioned earlier, not all law firm SEO companies are the same. At Lawcompany, we do really great work because we approach each client as if they are our only client. We don’t hide behind false claims of “immediate results” because high quality attorney SEO takes time to research, develop and grow into successful long term results that will last.

All Attorney SEO Solutions Include:

• Keyword Analysis
• Onsite SEO
• Offsite SEO
• Local Search Engine Optimization
• Content Strategy
• Website Analytics